Modern trends of brand promotion in social networks: promising approaches

T. A. Panteleeva () and E. A. Petrova ()

Scientific notes of the Russian academy of entrepreneurship, vol. 16, issue 4

Abstract: This article is devoted to modern trends in the development of marketing in the Internet space of Russia. The article highlights the most promising platform for brand promotion, recommendations for the establishment and maintenance of accounts and use of the most effective approaches to attract and retain subscribers.

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