Impact of service quality on customer satisfaction in banking industry of Pakistan: A case study of Karachi

Hussnain Ajmal, Raza Ali Khan and Maham Fatima

Journal of Social and Administrative Sciences, 2018, vol. 5, issue 3, 219-238

Abstract: This study analyzes the relationship between service quality dimensions and customer satisfaction in the banking sector of Karachi, Pakistan. The findings suggest that responsiveness and reliability are key drivers of satisfaction.

Keywords: Service quality; Customer satisfaction; Banking; Pakistan; Karachi (search for similar items in EconPapers)
JEL-codes: D12 G21 M31 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:cvv:journ4:v:5:y:2018:i:3:p:219-238

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