An exploratory study for advertisements on the content of sustainability

Aygül Dönmez-Turan and Beni Yanar

Journal of Social and Administrative Sciences, 2018, vol. 5, issue 4, 285-295

Abstract: This study explores how sustainability is represented in advertisements. It analyzes visual and textual elements to understand how brands communicate environmental responsibility.

Keywords: Sustainability; Advertising; Environmental communication; Marketing (search for similar items in EconPapers)
JEL-codes: L82 M37 Q01 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:cvv:journ4:v:5:y:2018:i:4:p:285-295

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