Positioning of clothing brands in Colombia

Jorge Enrique Jiménez Rendón and Maribel Garcia Rojas

SAP Community and Interculturality in Dialogue, 2022

Abstract: The positioning of the brand has prominence today in the marketing world thanks to the corporate benefits that are reflected in the market, in Colombia clothing brands year after year have been growing economically, throwing large sales figures and injecting development in the national economy. The objective of this study is to know how is the positioning of clothing brands in Colombia. It is a descriptive study, from a descriptive review with referential sources on the studies that have been carried out regarding the positioning of clothing brands in the Colombian territory. The results indicate that Arturo Calle is the best positioned brand in the market thanks to its high reputation and consumer preference

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:cwf:cidart:cid202233

DOI: 10.56294/cid202233

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