SAP Netnography

2023 - 2026

From South American Publishing
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2023

Masked on Instagram: Fake Profiles and the phenomenon of Cyberbullying in adolescents

María de las Mercedes Martínez Ferrero and Soledad Soler Rosario

Digital influence and purchasing decisions among millennials: evidence from fashion and beauty

Julio Manuel Sanchez-Alarcón, Gleiser Yoshrlin Chávez-Campos, Seidy Janice Vela-Reátegui and Pierre Vidaurre-Rojas

Use of traditional and agile methodologies in companies in the city of Buenos Aires

Eliana Zulma Beatriz Ordenavía and Jorge Humberto Cassi

Consumer experience and emotional responses of consumers of technological items in the city of Tarapoto, 2022

Estefani Alexandra Chavez Flores, Caroll Eugenia Valles Navarro and Lady Diana Arévalo Alva

Grooming: a jurisprudential analysis with a gender perspective

Milagros Alaniz Cortes and María Alejandra Quintanilla

Impact of social media marketing on business positioning

Celki Mariela Hernandez Quispe, Lorena Teran Cotrina, Seidy Janice Vela Reátegui and Pierre Vidaurre Rojas

Sexual abuse: ¿Is physical contact a requirement?

Antonella Franco and Vanesa Descalzo

Influence of customer experiences in the generation of emotions and brand loyalty

Estefani Alexandra Chavez Flores, Caroll Eugenia Valles Navarro and Lady Diana Arévalo Alva

Social networks and adolescence: impact on self-esteem and digital identity

María de las Mercedes Martínez Ferrero and Soledad Soler Rosario

Use of influencers in relation to clothing brand purchasing decisions among young millennials in the city of Tarapoto, 2019

Julio Manuel Sanchez-Alarcón, Gleiser Yoshrlin Chávez-Campos, Seidy Janice Vela-Reátegui and Pierre Vidaurre-Rojas

Cybercrime: Ransomware, and government actions for analyzing criminal behavior in the province of Córdoba

Agustín Ramiro Manrique Aguad and María Belén Gauna

Instagram as a channel to connect Cordoba´s entrepreneurs from the clothing sectorwith their target audience

Pilar Gallegos and Guillermo José Pedrotti

Use of social media marketing and its influence on the positioning of Mypes in the travel agency sector, Tarapoto, 2023

Celki Mariela Hernandez Quispe, Lorena Teran Cotrina, Seidy Janice Vela Reátegui and Pierre Vidaurre Rojas

We’re Not Really Strangers: the emotional resource in content marketing

Paulina Soini and Ignacio Pagliano

The impact of the presence of minorities in the viralization of Diesel

Lola Guntern

A mix for viralization: Content marketing strategy created by Disensa on Tik Tok

Lorenzo Lovera and Ignacio Pagliano