Diginomics

2022 - 2026

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Volume 3, month January, 2024

Data mining to improve decision making in the customer management area of Telefonica del Peru Tarapoto zone pp. 102

Chanith Uriarte del Águila

Impact of Digital Marketing on the Consumer's Purchase Decision pp. 103

Daisy Lilith Saldaña Ríos and Ángel Cárdenas García

“The journey towards omnichannel retailing”: Lozada Travel pp. 104

Matias Chiavelli

Application and impact of artificial intelligence in external auditing processes pp. 106

Ivanna Victoria Contreras and Ignacio Ruiz

Open innovation as a strategic driver in Santex's digital transformation pp. 108

Leandro Andrés Culetto and Emmanuel Peña Álvarez

Millennials and their behavior when buying clothing online pp. 116

Yamil Ali Abdelnabe Vidal and Javier Romero

E-commerce and its relationship with customer satisfaction among Mishky Cacao association customers pp. 117

Josué Rios del Aguila, Alberto Alva-Arévalo and Ángel Cárdenas-García

Artificial Intelligence as a Strategic Ally in the Financial Sphere pp. 118

Ivanna Victoria Contreras and Ignacio Ruiz

Proposal for the recovery of the overdue portfolio of the Southern Adventist Educational Unit pp. 119

Carlos Antonio Gordillo Betancourt, Ruth Noemí Iza Guamán, Franz Misael Ríos Jiménez and Jenrry Fredy Chávez-Arizala

Application of data mining as a strategic tool in knowledge management pp. 123

Chanith Uriarte del Águila

Importance of overdue loan recovery in private educational institutions pp. 126

Carlos Antonio Gordillo Betancourt, Ruth Noemí Iza Guamán, Franz Misael Ríos Jiménez and Jenrry Fredy Chávez-Arizala

Impact of E-Commerce on Business Competitiveness and Customer Satisfaction pp. 134

Josué Rios del Aguila, Alberto Alva-Arévalo and Ángel Cárdenas-García

Millennials: between hyperconnectivity and e-commerce pp. 141

Yamil Ali Abdelnabe Vidal and Javier Romero

Challenges in Access to Financial Credit for Women Micro-Entrepreneurs in Ecuador pp. 146

Jenrry Fredy Chávez-Arizala, Escarleth Abigail Pantoja Vega and Salma Sahian Sosa Usiña

Open innovation to accelerate the adoption of artificial intelligence in the financial services industry pp. 149

Leandro Andrés Culetto and Emmanuel Peña Álvarez

Multiplatform system for hotel reservations: design, evaluation, and implementation pp. 162

Anderson Danilo Chicaiza Navarrete and Silvia Tatiana Paz Rodriguez

Implementation of a multiplatform mobile system for information management using the scrum methodology for decision-making at somagg pp. 175

Anderson Danilo Chicaiza Navarrete and Silvia Tatiana Paz Rodriguez

Volume 2, month January, 2023

Digital marketing and the purchase decision process in customers of the company Mi dulce Grazia pp. 51

Daisy Lilith Saldaña Ríos and Ángel Cárdenas García

Innovation and Strategic Planning for Digital Investment Projects pp. 54

Yorlis Josefina Mora de Montero and Luis Alfredo Figuera Lara

Instagram influencers and their contribution to consumer purchasing motivations in Latin America pp. 57

Juan Cruz Arocena and Javier Romero

Omnichannel retailing as a strategic necessity pp. 61

Matias Chiavelli

Digital strategies and their impact on consumer behavior in Tarapoto pp. 63

Daisy Lilith Saldaña Ríos and Ángel Cárdenas García

Implementation of a web and mobile virtual store using open-source development technologies for the sale of technological products at the Cyber Link company in Cantón La Maná pp. 67

Karina Marisol Calapaqui Chiliquinga and Kevin Alexander Cangas Contreras

Digital business strategy for the formulation and evaluation of an investment project pp. 69

Yorlis Josefina Mora de Montero and Luis Alfredo Figuera Lara

E-commerce and its influence on customer satisfaction at the retail company Promart Homecenter, Tarapoto 2022 pp. 74

Alexa Nicolle Mechán-Cárdenas and Cinthia Tatiana Sulca-Díaz

E-commerce and customer satisfaction: an analysis from the perspective of the digital economy pp. 77

Alexa Nicolle Mechán-Cárdenas and Cinthia Tatiana Sulca-Díaz

Email marketing as a strategic tool in digital competitiveness pp. 78

Marcos Pedrol and Javier Romero

Digital transformation of a technology SME: architecture and agility for online sales in Ecuador pp. 82

Karina Marisol Calapaqui Chiliquinga and Kevin Alexander Cangas Contreras

Volume 1, month December, 2022

From web platform to decision: a comprehensive approach for CNET in La Maná, Ecuador pp. 15

Franco Joel Lloacana Llugsa and Steven Ricardo Castillo Calderón

Digital strategy for the growth of micro and small enterprises: the case of Gusto Amazónico in Tarapoto pp. 22

Franko Raúl Salazar-Novoa, Marco Armando Gálvez-Díaz and Ángel Cárdenas-García

Development of a web application for sales control and decision-making at the national entrepreneurship and telecommunications corporation - CNET in the Canton of La Maná pp. 26

Franco Joel Lloacana Llugsa and Steven Ricardo Castillo Calderón

Influence of social media on digital marketing pp. 36

Juan Cruz Arocena and Javier Romero

Influence of the marketplace on the commercial performance of the company Gusto Amazónico in the district of Tarapoto pp. 37

Franko Raúl Salazar-Novoa, Marco Armando Gálvez-Díaz and Ángel Cárdenas-García

Impact of email marketing as a communication and online sales tool pp. 43

Marcos Pedrol and Javier Romero