The 7Ps of Marketing: Keys to Business Success in a Changing Environment

Duber Sánchez

Diginomics, 2025, vol. 4, 193

Abstract: The research focused on analyzing the interconnectedness and strategic importance of the 7Ps of Marketing model (Product, Price, Place, Promotion, People, Process, and Physical Evidence) as a key to business success in a dynamic market environment. It emphasizes that an effective marketing strategy requires the coherent integration of these seven components to maximize customer value and satisfaction. The study reveals that organizations that optimize their processes, invest in staff training, and align their offerings with current trends (such as personalization and sustainability) manage to build strong relationships and sustained growth. It concludes that the strategic alignment of the 7Ps is essential for long-term competitiveness and brand loyalty. The methodology was documentary, descriptive-analytical, based on a systematic literature review. Sources were selected for their authority, including fundamental academic texts (Kotler, Keller, Aaker) and reports from leading consulting firms (McKinsey, Deloitte). The analysis procedure consisted of a theoretical synthesis of each P and an evaluation of real-life cases to illustrate best practices. The main limitation is its strictly documentary approach, as it does not include the collection of primary data.

Keywords: Marketing; 7P's; Strategy; Satisfaction; Value (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:4:y:2025:id:193

DOI: 10.56294/digi2025193

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