User-centred design of an e-commerce platform for the marketing of handicrafts from native communities in the Upper Amazon región

Cristian Brayan Ramírez-Fernández, Alberto Alva-Arévalo, José Seijas-Díaz and Karla Martell-Alfaro
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Cristian Brayan Ramírez-Fernández: Universidad Nacional de San Martín, Unidad de Posgrado De la Facultad de Ingeniería de Sistemas e Informática. Tarapoto, Perú
Alberto Alva-Arévalo: Universidad Nacional de San Martín, Unidad de Posgrado De la Facultad de Ingeniería de Sistemas e Informática. Tarapoto, Perú
José Seijas-Díaz: Universidad Nacional Autónoma de Alto Amazonas, Yurimaguas, Perú
Karla Martell-Alfaro: Universidad Nacional Autónoma de Alto Amazonas, Yurimaguas, Perú

Diginomics, 2025, vol. 4, 203

Abstract: Artisan trade in the native communities of the Alto Amazonas represents an important source of income for many families and an expression of the indigenous cultural heritage. However, traditional sales methods, such as fairs and local stores, limit their market reach. Therefore, the general objective of this research was to design a user-centered e-commerce platform for the marketing of handicrafts from native communities in the Alto Amazonas. The study was basic, with a quantitative approach, a descriptive level, a non-experimental design, and a proactive scope. The sample consisted of 12 artisans from the Shawi community in the Balsapuerto district, and surveys and observation guides were used as data collection instruments. The results indicated that the artisans had limited use of marketing strategies, highlighting a low adoption of digital channels. The ISO 13407 standard was applied to structure the user-centered design, and the prototype was validated by a panel of experts. Kendall's W test showed moderate agreement for the interface design (W = 0.524; p = 0.194), but low agreement for the other dimensions evaluated. It was concluded that the platform design was relevant and functional for the community's cultural and economic context, constituting an initial solution to promote the digital transformation of artisanal trade in Indigenous areas of Peru.

Keywords: digital transformation; commercial inclusion; technological accessibility; interactive interface; cultural heritage (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:4:y:2025:id:203

DOI: 10.56294/digi2025203

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