How does the use of Big Data influence strategic decision-making in Colombian companies?

Karen Eliana Barrera Ortiz, Oscar Buitrago Sanchez and Sidney Johanna Villanueva Pineda
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Karen Eliana Barrera Ortiz: Corporación Unificada Nacional de Educación Superior CUN. Bogotá, Colombia
Oscar Buitrago Sanchez: Corporación Unificada Nacional de Educación Superior CUN. Bogotá, Colombia
Sidney Johanna Villanueva Pineda: Corporación Unificada Nacional de Educación Superior CUN. Bogotá, Colombia

Diginomics, 2025, vol. 4, 218

Abstract: This study examined the influence of Big Data use on strategic decision-making in Colombian companies, based on a documentary review of academic literature, institutional reports, and business cases. The analysis identified how Big Data has become a strategic resource for improving operational efficiency, anticipating trends, and supporting data-driven decisions. The findings showed that, although large organizations have made progress in its adoption, significant gaps persist in MSMEs, particularly in areas such as access to technology, digital talent development, and an organizational culture oriented toward data analytics. Furthermore, ethical and regulatory challenges related to data governance were recognized. The conclusion was that Big Data represents not only a technological tool but a transformative capability that redefines business management in Colombia. To harness its potential, it is necessary to strengthen the regulatory environment, close digital gaps, and foster data analytics literacy.

Keywords: Business analytics; digitization; information management; organizational intelligence; technological transformation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:4:y:2025:id:218

DOI: 10.56294/digi2025218

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