Virtual platform for the commercial coordination of agricultural producers' markets in the San Martín región

José Wong-Villacorta, Jesús Rodríguez-Sánchez and Ángel Cárdenas-García
Additional contact information
José Wong-Villacorta: Universidad Nacional de San Martin, Facultad de Educación y Humanidades. Tarapoto, Perú
Jesús Rodríguez-Sánchez: Universidad Nacional de San Martin, Facultad de Educación y Humanidades. Tarapoto, Perú
Ángel Cárdenas-García: Universidad Nacional de San Martin, Facultad de Educación y Humanidades. Tarapoto, Perú.

Diginomics, 2025, vol. 4, 240

Abstract: The research aimed to design a prototype virtual platform with functionalities that contribute to direct commercial coordination between small agricultural producers and buyers in San Martín. This study was applied, descriptive in scope, quantitative in approach, and with a propositional, non-experimental cross-sectional design. The sample consisted of 30 key stakeholders, including 10 producers, 10 suppliers, and 10 customers. A survey and questionnaire were used. The results show that agricultural producers in San Martín have limited socioeconomic conditions, low associativity, and a strong dependence on intermediaries; buyers, in turn, have limited direct access to producers, although they express a willingness to use digital platforms; suppliers operate in a poorly digitalized environment, with limited connections with producers; and commercial coordination is generally low, with a predominance of informal relationships. In this context, it was concluded that the "AgroConecta San Martín" platform is emerging as a comprehensive solution to energize and formalize the regional agricultural market, strengthening ties between key players through digitalization, geolocation, training, and commercial formalization.

Keywords: Virtual platform; commercial coordination; agricultural producers (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://diginomics.ar/index.php/digi/article/view/240 Abstract page (text/html)
https://diginomics.ar/index.php/digi/article/download/240/200 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:4:y:2025:id:240

DOI: 10.56294/digi2025240

Access Statistics for this article

More articles in Diginomics from Centro de Estudios de Economía Digital
Bibliographic data for series maintained by Prof. Carlos Alberto Gómez Cano ().