Impact of students attitude towards social media marketing in the 21st Century

Dandiram Pegu
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Dandiram Pegu: HoD, Department of Economics, Silapathar Town College, India

Diginomics, 2026, vol. 5, 274

Abstract: Student Attitude towards social Media marketing in the 21st century significantly impact purchasing decisions, brand loyalty and even academic engagement. In the 21stcentury, the World is a global village due to digital space and online. This is today’s life style for any industry and for any business influencers marketing like social media marketing, using endorsements and celebrities so far. Present trend in influencer marketing is utilization of digital space in marketing people trust the influencers more today than the promotional activities like advertisements. Many businesses now use social media marketing to promote their goods and services. It is much less expensive, faster and more effective than traditional marketing. The internet, face book, Youtube, Instsgram and Whatsapp are all marketing plate forms. Social media is used to identity customer needs and interests that influence purchasing decision. Small business and start ups can benefit greatly from social media marketing. However, for this study, the researcher considered 60 respondents from students in different colleges of Dhemaji District of Assam. This study is basically given to priority of students those who are still studying in college. Through this paper, the researcher will try to focuses on how social media marketing impact of student’s an attitude towards social media marketing in the 21st century. This study will decide to apply descriptive method and data will collect randomly among the college students of colleges of Dhemaji. The researcher expect that the positive and negative impact of social media marketing will be find out .

Keywords: Marketing; Media; Impact; Attitudes; Plate form; Students (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:5:y:2026:id:274

DOI: 10.62486/digi2026274

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