The Real Estate Boom in Mazatlán, Sinaloa, Mexico: How Is the Market Moving? And Marketing Strategies

Liberato Cervantes Martínez, Víctor Manuel Martínez García, Yennifer Díaz Romero and Paola Marisela Rios Miranda
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Liberato Cervantes Martínez: Universidad Autónoma de Sinaloa, Facultad de Ciencias Económico Administrativas de Mazatlán. Mazatlán, México
Víctor Manuel Martínez García: Universidad Autónoma de Sinaloa, Facultad de Arquitectura y Diseño Mazatlán. Mazatlán, México
Yennifer Díaz Romero: Universidad Autónoma de Sinaloa, Facultad de Educación Mazatlán. Mazatlán, México
Paola Marisela Rios Miranda: Universidad Autónoma de Sinaloa, Vicerrectoría. Mazatlán, México

Diginomics, 2026, vol. 5, 305

Abstract: This article analyzes the real estate boom in Mazatlán, Sinaloa, highlighting the key factors that have driven the city’s recent urban and tourism development. The study examines the impact of national and foreign investment, infrastructure improvements, and public policies that have encouraged market expansion. It also explores the most effective marketing strategies used by real estate companies, emphasizing digital transformation, brand building, and personalized customer experiences. The findings suggest that competitiveness in Mazatlán’s real estate market largely depends on technological innovation, professional service standards, and adaptation to emerging consumer trends. Mazatlán is projected to remain one of the most promising real estate investment destinations on Mexico’s Pacific coast.

Keywords: urban development; sales strategies; digital marketing; Mazatlán; real estate market; residential tourism (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:5:y:2026:id:305

DOI: 10.56294/digi2026305

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