Effects of Trade Liberalization Strategies on Competitiveness Among Small Medium Enterprises in Ndola District, Zambia

Margaret Beenzu and Kabundula
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Margaret Beenzu: Graduate School of Business, University of Zambia
Kabundula: Graduate School of Business, University of Zambia

African Journal of Commercial Studies, 2025, vol. 6, issue 4

Abstract: This study examines the effects of trade liberalization strategies on the competitiveness of Small and Medium Enterprises (SMEs) in Ndola District, Zambia. Using a mixed‑methods approach that combined quantitative surveys of 195 SME owners/managers and qualitative interviews with 25 participants, the study assessed tariff reductions, non‑tariff barrier reductions, exchange rate policies, market access initiatives, and foreign direct investment (FDI) incentives. Quantitative data were analyzed using descriptive and inferential statistics including regression analysis while qualitative responses were analyzed thematically. Results show that tariff and non‑tariff barrier reductions significantly improved SME competitiveness through increased market share and cost savings, although exchange rate volatility and limited FDI access constrained performance. Regression results indicated a moderate positive correlation (R=0.500) explaining about 25% of the variance in SME competitiveness. The study recommends targeted policy support, improved financing access, and streamlined regulatory frameworks to strengthen SME participation in liberalized markets.

Keywords: Trade liberalization; SMEs; Competitiveness; Market Access; Regression Analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cwk:ajocsk:2025-83

DOI: 10.59413/ajocs/v6.i4.10

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