The Influence of Digital Transformation on the Financial Performance of Telecommunications Firms: A Case of Airtel Zambia

Cholwe Mbilima and Jackson Phiri
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Cholwe Mbilima: The University of Zambia
Jackson Phiri: University of Zambia, Lusaka, Zambia

African Journal of Commercial Studies, 2025, vol. 6, issue 5

Abstract: This study examined the influence of digital transformation on the financial performance of telecommunications firms using Airtel Zambia as a case study. Guided by the Resource-Based View, Dynamic Capabilities Theory, and Disruptive Innovation Theory, the research used a descriptive design and collected data from 97 employees through structured questionnaires. Regression and correlation analyses revealed that digital literacy and digital investments positively influence financial performance, while digital capability had a weaker influence. The findings emphasize the importance of aligning digital capabilities with strategic objectives and investing in relevant digital technologies to enhance competitiveness and financial outcomes.

Keywords: Digital transformation; Digitalization; Financial Performance; Digital Literacy; Digital Capability; Digital Investment; Telecommunications (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cwk:ajocsk:2025-95

DOI: 10.59413/ajocs/v6.i5.2

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