Evaluating the Influence of Cross-Cultural Communication Strategies on Communication Effectiveness at Kansanshi Mining Plc in Zambia

Gwen Mulundu Chipasula and Basil Hamusokwe
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Gwen Mulundu Chipasula: Graduate School of Business, University of Zambia
Basil Hamusokwe: Graduate School of Business, University of Zambia

African Journal of Commercial Studies, 2026, vol. 7, issue 2

Abstract: Globalization has increased cross-cultural interaction within organizations operating in Zambia’s mining sector. Kansanshi Mining PLC, located in Solwezi, operates within a culturally diverse workforce comprising Zambian nationals and expatriate employees in an internationally owned mining environment. The mine is majority owned by First Quantum Minerals, contributing to its multicultural workforce composition. While such diversity enhances technical expertise and global experience, it also introduces communication challenges related to language, cultural values, and workplace expectations. This study evaluated the influence of cross-cultural communication strategies on communication effectiveness at Kansanshi Mining PLC. Guided by a pragmatic paradigm, the study adopted a mixed-methods research design integrating quantitative and qualitative approaches. Purposive sampling was used to select participants with relevant organizational experience, resulting in 310 employees participating in the quantitative phase through structured questionnaires, while 76 participants were engaged through semi-structured interviews for qualitative insights. Quantitative data were analyzed using descriptive statistics and inferential tests, including the Chi-square test of independence and the Mann–Whitney U test, while qualitative data were analyzed using thematic analysis. Findings revealed that cross-cultural communication exposure is largely embedded within general organizational processes such as induction programs and safety briefings rather than structured communication strategies. While perceptions of communication clarity were generally positive, variations across departments were observed. Inferential analysis showed statistically significant differences in communication challenges across employment categories, with language barriers emerging as the most prominent issue. The study concludes that the absence of structured cross-cultural communication strategies may limit communication effectiveness. It recommends the introduction of formal training programmes, leadership orientation initiatives for expatriate staff, and language-support mechanisms to enhance communication effectiveness in culturally diverse environments.

Keywords: Cross-cultural Communication; Communication Effectiveness; Multicultural Workplace; Mining Sector; Kansanshi Mining PLC (search for similar items in EconPapers)
JEL-codes: J24 M14 Z13 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cwk:ajocsk:2026-29

DOI: 10.59413/ajocs/v7.i2.10

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