The Effect of Human Resource Analytics on Reducing Time-to-Hire in Talent Acquisition: Evidence from FMCG Organisations in Zambia

Valeta Kalogela
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Valeta Kalogela: University of Zambia

African Journal of Commercial Studies, 2026, vol. 7, issue 3

Abstract: The efficiency of talent acquisition has become a critical determinant of organisational competitiveness, particularly in sectors characterised by high employee mobility and rapid operational cycles. This study examines the effect of Human Resources (HR) analytics on reducing time-to-hire within selected Fast-Moving Consumer Goods (FMCG) organisations in Lusaka, Zambia. Grounded in evidence-based human resource management and socio-technical systems theory, the study adopts a mixed-methods approach, combining structured questionnaires (n = 29) and semi-structured interviews (n = 15) across four FMCG organisations. Quantitative findings reveal a statistically significant negative relationship between HR analytics utilisation and time-to-hire (β = −0.56, p

Keywords: HR Analytics; Time-to-Hire; Talent Acquisition; Recruitment Efficiency; Zambia (search for similar items in EconPapers)
JEL-codes: M12 M51 O33 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cwk:ajocsl:2026-023

DOI: 10.59413/ajocs/v7.i3.52

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