Determining the Factors Affecting Goat Marketing Systems among Smallholder Farmers in Chirundu District of Zambia

Euckeria Samba and Mary Lubinda

African Journal of Commercial Studies, 2026, vol. 7, issue 4

Abstract: In many developing countries, goat production plays an important role in rural livelihoods as a source of household income and food security. However, despite increasing demand for goat products in Zambia, smallholder farmers continue to experience low returns due to inefficient marketing systems. This study examined the factors influencing goat marketing systems among smallholder farmers in Chirundu District, Southern Province, Zambia. A descriptive mixed-methods cross-sectional research design was employed involving 70 respondents comprising goat farmers, traders, consumers, and district officials. Quantitative data were analysed using descriptive and inferential statistics, while qualitative data were analysed thematically. The findings indicate that goat sales occur primarily through informal marketing channels, with most farmers relying on visual appraisal by middlemen to determine prices. High transport costs, limited access to market information, poor infrastructure, water scarcity, and weak institutional support significantly constrain market participation. Regression analysis revealed that goat selling prices are significantly influenced by breed type and marketing channel. The study concludes that improving market infrastructure, enhancing access to market information, promoting improved goat breeds, and strengthening farmer organizations would increase market participation and improve household incomes. The findings provide valuable evidence for policymakers, development partners, and researchers seeking to strengthen livestock value chains in Zambia.

Keywords: Goat Marketing; Livestock Marketing; Market Participation; Smallholder Farmers; Chirundu District; Zambia (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cwk:ajocsl:2026-045

DOI: 10.59413/ajocs/v7.i4.11

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