THE IMPACT OF ARTIFICIAL INTELLIGENCE ON COMPETITION IN THE EU DIGITAL MARKET: AN ANALYSIS OF REGULATORY CHALLENGES AND OPPORTUNITIES

Lucia Irinescu ()
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Lucia Irinescu: Alexandru Ioan Cuza University of Iasi

EUFIRE Conference Proceedings Series, 2025, vol. 1, issue 1, 165-172

Abstract: The rapid development and deployment of artificial intelligence (AI) across digital markets is reshaping competitive dynamics in the European Union. This article examines the legal implications of AI-driven transformations for EU competition law, with a focus on both risks and regulatory opportunities. As dominant digital platforms increasingly integrate AI into pricing, ranking, and decision-making systems, concerns arise regarding market concentration, algorithmic collusion, and abuse of dominance. The paper explores how the existing legal framework centered around Articles 101 and 102 TFEU interacts with emerging instruments such as the Digital Markets Act and the AI Act. It further assesses the adequacy of current enforcement tools in addressing the opaque and autonomous nature of AI systems. It also explores the impact of the digital economy on the nature of competition, which is undergoing profound changes, particularly due to the unique features and applications of artificial intelligence. By analyzing the intersection of competition law and digital regulation, the study identifies key legal gaps and proposes policy recommendations aimed at fostering a fair, innovative, and competitive digital environment in the EU.

Keywords: competition law; digital market; legal framework (search for similar items in EconPapers)
JEL-codes: K21 K23 L40 L41 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cxa:eu2025:v:1:y:2025:i:1:p:165-172

DOI: 10.47743/eufire-2025-1-14

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