THE IMPACT OF AI TECHNOLOGIES ON DYNAMICS AND RESTRUCTURING OF COMPANIES

Geanina Gabriela Prodan ()
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Geanina Gabriela Prodan: Alexandru Ioan Cuza University of Iasi

EUFIRE Conference Proceedings Series, 2025, vol. 1, issue 1, 295-310

Abstract: Artificial intelligence, as a tool for creating the functionality of the European Union market, has a major impact on the way societies, economies and organizations operate. Accelerated digitalization favors the implementation of artificial intelligence in the operational processes of companies. Through the capacity to process data and automate complex processes, artificial intelligence becomes a strategic tool that contributes to increasing efficiency, reducing costs and increasing the decision-making process at the company level. The purpose of this study is to analyze how the technologies adopted by companies influence their productivity but also the consolidation and strategic repositioning of companies through involvement in mergers and security operations. The study takes into account for the period 2021-2024 companies with at least 250 employees from European Union member countries. The impact of adopting technologies in data analysis, marketing or sales, production and logistics process, spoken language conversion, object identification based on images, ICT security is analyzed. Beyond the influence of these variables, there are reservations in adopting artificial intelligence motivated by too high costs, incompatibility with existing equipment, ethical considerations, data availability, lack of expertise and clarity of legal consequences

Keywords: artificial intelligence; digital technologies; mergers and acquisitions; European Union (search for similar items in EconPapers)
JEL-codes: G34 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cxa:eu2025:v:1:y:2025:i:1:p:295-310

DOI: 10.47743/eufire-2025-1-23

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