From the ontology of the sign to political identity: principles of socio-philosophical analysis of information space

Galiya R. Garipova
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Galiya R. Garipova: Ufa University of Science and Technology

Russian Social and Humanitarian Studies, 2026, vol. 18, issue 2, 104-119

Abstract: Background. Modern society relies on the rapidly accelerating digitalization of social practices to support its functioning. The author believes that the problem of constructing social reality under the influence of digitalization has been studied rather fragmentarily. Research in this area is limited to examining the technological characteristics of these transformations or examining their impact on various social groups. A holistic, systemic, and functional examination of societal changes under the influence of digital technologies, as they interrelate at the ontological, axiological, and political-identity levels, is relevant. This study emphasizes bridging the methodological gap between different approaches to the problem under study and moving toward an integrative platform of socio-philosophical analysis capable of providing a comprehensive consideration of the mechanisms by which the digital environment influences public consciousness and identity processes. Purpose. The author's objective is to develop a methodological framework for studying the information space that integrates three levels of research (ontological, axiological, and political-identification) into a single model. Materials and methods. The study is empirically based on phenomena in the public life of modern Bashkortostan. The research methods employed were a socio-philosophical analysis of social processes, an axiological approach to examining contemporary axiological crises caused by digitalization, hermeneutic principles for studying the semantic and symbolic transformations of public consciousness, and discourse analysis, which helps organize methodological questions into a logical chain and reveal them in the process of discourse. Results. The study resulted in the formation of a three-level model for examining the information space, which, firstly, consistently reveals the understanding of the digital environment phenomenon and its structural and existential existence through ontology; Secondly, the axiological level is used to evaluate the value-semantic guidelines and filters of modern society; thirdly, the mechanism for constructing group preferences and associations under the influence of digitalization is analyzed from a political-identification perspective. The author notes that the transformation of public consciousness in the context of a digital society occurs through the synergistic interaction of three levels, in which information processes play a decisive role in constructing social reality. The study establishes that a comprehensive model for examining the information space at the socio-philosophical level allows for the identification of hidden value orientations and political-identification patterns in modern media strategies. This model can facilitate the transition from a descriptive research strategy to the prediction of potential conflicts associated with digitalization and their normative regulation.

Keywords: information space; social philosophy; digitalization; methodology of analysis; ontology of the sign; axiology; political identity; social construction; neo-mythologization (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cxm:russhs:18:2:2026:104-119

DOI: 10.12731/3033-5981-2026-18-2-553

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