Research of the marketing complex of the pharmacy institution

Victoria Onishchenko, Oleksii Seryogin and Cameron Batmanghlich

Philosophy, Economics and Law Review Articles, 2002, vol. 2, issue 2, 128-138

Abstract: Specific features of pharmaceutical marketing, in which the patient is the main one, are defined. It is shown that the most relevant for Ukrainian pharmaceuticals is the implementation of the concept of social and ethical marketing. Compared to the traditional marketing complex, which consists of four components: product, price, place, promotion, pharmacy adds – people – who are directly related to the sale of the product. An assessment of the pharmaceutical market of Ukraine is given. An analysis of consumers and competitors was carried out using the example of Elinite LLC pharmacy. The marketing activity of the Elinite LLC pharmacy was studied, the main problems in the organization of marketing were analyzed and measures for its improvement were developed

Keywords: marketing; pharmacy; management of marketing activities; pharmaceutical market; pharmaceutical marketing (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:cxt:phelrj:v:2:y:2002:i:2:p:128-138

DOI: 10.31733/2786-491X-2022-2-128-138

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