Optimizing Game Conversion Rates and Market Response Strategies Based on Data Analysis

Xia Hua

European Journal of AI, Computing & Informatics, 2025, vol. 1, issue 2, 37-43

Abstract: With the rapid development of mobile Internet technologies, the gaming market has become a significant sector within the digital entertainment industry. In such a challenging market environment, game developers increasingly focus on data analysis to optimize conversion rates and reduce market response time. Game conversion rate refers to the proportion of users who engage with a game and complete specific actions such as registration and payment. It is a key metric for measuring game success. Market response includes factors such as advertising effectiveness and user feedback. By analyzing game conversion rates and market response through data, game developers can continuously adjust user experience and market response strategies to maximize overall revenue. This paper discusses the main issues in applying data analysis to optimize game conversion rates and market responses and offers solutions.

Keywords: game conversion rate; market response; personalized recommendation (search for similar items in EconPapers)
Date: 2025
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