Case Project Paper on the Integration of Smart Retail Development in Beijing, China

Xiu Sun and Lorenzo C. Lorenzo

European Journal of Business, Economics & Management, 2025, vol. 1, issue 2, 120-140

Abstract: This study investigates the integration of smart retail technologies in Beijing, China, focusing on the transformative impact of the Internet of Things (IoT), Artificial Intelligence (AI), and big data analytics on retail operations and customer experiences. Using a case study approach, it explores how these innovations enhance operational efficiency, enable real-time inventory management, and support omnichannel strategies and personalized marketing. Additionally, these technologies contribute to sustainability by improving resource utilization. Key benefits include improved customer satisfaction and streamlined workflows, while challenges involve high implementation costs, data privacy concerns, and varying levels of consumer readiness. The paper offers actionable recommendations such as enhancing user interfaces, forming strategic tech partnerships, and strengthening data protection. It positions Beijing as a testing ground for smart retail innovation, offering insights for similar urban markets. The study concludes with a strategic roadmap emphasizing innovation, adaptability, and consumer-centric development.

Keywords: smart retail; Internet of Things; artificial intelligence; omnichannel integration; consumer readiness; sustainability (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:dba:ejbema:v:1:y:2025:i:2:p:120-140

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