Case Project Paper on the Promoting Brand Transparency, Consumer Trust, and Purchase Decisions in an Apparel Business in Fujian Province, China

Lanling Li and Lorenzo C. Lorenzo

European Journal of Business, Economics & Management, 2025, vol. 1, issue 2, 97-119

Abstract: This project examines brand transparency in Fujian Province's apparel industry and its impact on consumer trust and purchase decisions amid rising global demand for sustainability and ethical business practices. The study explores how integrating sustainability initiatives, enhancing supply chain transparency, and utilizing digital platforms influence consumer loyalty and buying behavior. It identifies challenges such as limited supply chain visibility, reliance on traditional manufacturing, and weak communication of transparency efforts. The research proposes actionable strategies, including implementing traceability systems, adopting advanced manufacturing technologies, improving communication, and leveraging social media engagement. These measures aim to align the company with consumer values, differentiate it competitively, and build a foundation for long-term success.

Keywords: brand transparency; consumer trust; sustainability; traceability; apparel industry; Fujian province (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://pinnaclepubs.com/index.php/EJBEM/article/view/166/168 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dba:ejbema:v:1:y:2025:i:2:p:97-119

Access Statistics for this article

More articles in European Journal of Business, Economics & Management from Pinnacle Academic Press
Bibliographic data for series maintained by Joseph Clark ().