Research-Based Market Research and Practical Methodologies

Zhaorui Zhang

European Journal of Business, Economics & Management, 2025, vol. 1, issue 3, 1-9

Abstract: This report explores the "research-based" marketing approach, which helps companies make decisions and identify market opportunities through systematic data collection and analysis. Compared with "data-driven" marketing, the research-based approach focuses more on the combination of data and human insights, supporting the formulation of precise marketing strategies. In terms of brand building, service quality is crucial, and the SERVQUAL model can effectively improve service quality. Digital marketing improves brand conversion rate through SEO, content marketing and optimizing user experience, while public relations and social media marketing need to balance brand building and crisis management. In short, adopting a research-based marketing strategy can help companies reduce risks, optimize long-term marketing results, and gain sustainable advantages in a highly competitive market.

Keywords: market research; research methodology; consumer insights; data analysis (search for similar items in EconPapers)
Date: 2025
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