International Management Report-An Analysis Report for Boost Juice: Entering China's Market

Rui Jiang

European Journal of Business, Economics & Management, 2025, vol. 1, issue 3, 60-65

Abstract: This report evaluates Boost Juice's potential entry into China's beverage market, highlighting significant opportunities driven by China's large population (over 1.4 billion), rising middle-class disposable income, and growing health consciousness. Analysis of China's business environment reveals strict food safety regulations (e.g., GACC Decree 248) as key barriers but also trust-building mechanisms for imported health brands. Regional taste preferences and competitive local markets necessitate localized marketing strategies. Recommendations include establishing flagship stores in tier-1 cities (Beijing, Shanghai, Guangzhou) with local sourcing, leveraging cross-border e-commerce, and gradual expansion via franchising to mitigate risks while capitalizing on China's projected 7% to 9% annual growth in healthy beverages.

Keywords: market entry strategy; healthy beverage market; localization (search for similar items in EconPapers)
Date: 2025
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