Research on Market Expansion Strategies under the New Pattern of International Agricultural Trade

Jie Chen

European Journal of Business, Economics & Management, 2025, vol. 1, issue 4, 11-20

Abstract: This review examines the evolving patterns of international agricultural trade and the strategies employed by firms to expand their markets in a rapidly changing global environment. Drawing on literature from the past decade, the study highlights three dominant trends: market diversification, technological digitalization, and sustainability-oriented trade practices. Case studies from China's Belt and Road Initiative, Latin America's soybean sector, the European Union's organic agriculture, and Africa's emerging markets illustrate how infrastructure development, policy frameworks, value-added processing, and digital supply chain integration shape trade outcomes. While these strategies enhance market access and competitiveness, challenges persist, including institutional disparities, environmental sustainability concerns, and uneven technological adoption. The review synthesizes these insights to identify research gaps and proposes future directions, emphasizing comparative studies, data-driven analytics, and the interplay between policy support and firm-level strategies. The findings provide a comprehensive framework for scholars, policymakers, and practitioners seeking to navigate contemporary agricultural trade dynamics effectively.

Keywords: international agricultural trade; market expansion strategies; sustainability; digital transformation; belt and road initiative (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:dba:ejbema:v:1:y:2025:i:4:p:11-20

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