The Synergy of Cross-Platform Content Creation in Employer Brand Communication

Runqi Lin

European Journal of Business, Economics & Management, 2025, vol. 1, issue 4, 85-93

Abstract: With the proliferation of social media, recruitment platforms, and corporate websites, cross-platform content creation has emerged as a key strategy for enhancing employer brand promotion. This study investigates the synergistic effects of cross-platform content creation in employer brand communication, examining how collaboration across multiple platforms can expand brand awareness, strengthen brand value, and improve employee recognition. A synergy model of cross-platform communication is developed, elucidating the interaction mechanisms among diverse platforms, and its effectiveness is validated through case analyses. The findings indicate that cross-platform content creation not only optimizes brand communication strategies but also facilitates comprehensive diffusion of the employer brand image, offering both theoretical insights and practical guidance for enterprises seeking to enhance their employer branding initiatives.

Keywords: cross-platform content creation; employer brand communication; synergistic effect; brand awareness; brand appeal (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://pinnaclepubs.com/index.php/EJBEM/article/view/344/347 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dba:ejbema:v:1:y:2025:i:4:p:85-93

Access Statistics for this article

More articles in European Journal of Business, Economics & Management from Pinnacle Academic Press
Bibliographic data for series maintained by Joseph Clark ().