Journal of Media, Journalism & Communication Studies

2025 - 2025

From Pinnacle Academic Press
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Volume 1, issue 1, 2025

Optimizing Journal Management to Meet the Challenge of Multi-Submission: Deep Analysis and Strategic Innovation of Review and Publication Cycle pp. 1-9

Jin Li and Wenyan Ren

The Role of Data Analytics in Enhancing Digital Platform User Engagement and Retention pp. 10-17

Feng Gao

A Narrative Revolution in Vertical Framing: The Aesthetics of "Spatial Compression" and Multimodal Reconstruction in Vertical Screen Short Dramas pp. 18-28

Yuxi Wang and Jianfa Guo

An Empirical Analysis of the Communication Effectiveness of Yi Women's Traditional Costume Digital Illustrations on Douyin pp. 29-35

Yanan Jiang and Zhenzi Wang

Quantitative Analysis of the Quantitative Impact of Optimizing User Engagement through Content Design pp. 36-41

Maomao Ding

Decoding the Visual Language of Brand Advertising in Republican China - A Case Study of the Advertisements on Nanjing Museum's Republican Street pp. 42-47

Weihang Cao and Fauzi Naeim Mohamed

The Role of Generative AI in the Evolution of Digital Advertising Products pp. 48-55

Xiao Liu

The Role of Journalism Ethics Education in Improving the Professional Ethics Quality and Coping Ability of Graduates in Media Crisis pp. 56-62

Tu Ge Mu Le

Research on the Pathways to Enhance the Ability of English Majors in Chinese Universities to "Tell China's Stories Well" pp. 63-69

Yan Zhang

Algorithm-Driven Visual Storytelling: Emotional Guidance and Consumer Behavior pp. 70-79

Jingping Xie

Improvement of Advertising Data Processing Efficiency Through Anomaly Detection and Recovery Mechanism pp. 80-86

Yixin Zhou

The Role of Social Media Metrics in the Construction of Employer Brands for Small and Medium-Sized Enterprises pp. 87-93

Runqi Lin

Pathways to Establishing Local International Communication Hubs: A Media Framing Analysis of Sichuan International Communication Center's Overseas Social Media Matrix pp. 94-103

Xuantong Wu

The Content Production Logic and Algorithm Game of Bloggers' Digital Performance on Short-Video Platforms from the Perspective of Feminism pp. 104-111

Xiaoyi Wang

Visual Appeals of Popular YouTube Short-Form Video Memes pp. 112-122

Yuchen Zhang

The Entertaining Sacred Land: The Turn to Popular Culture in Xizang's Official Tourism Promotion on Douyin pp. 123-130

Xueying Li

Communication Synergy and Inherent Tension of Main-Melody Literature from the Perspective of Media Convergence--A Case Study of Jiangshan Ruci Duojiao (How Beautiful Is Our Countryside) pp. 131-137

Wanjun Wang

Exploring the Antecedents of Social Media Fatigue in the Context of Interactive Behaviours pp. 138-151

Xinran Hu