Quantitative Analysis of the Quantitative Impact of Optimizing User Engagement through Content Design

Maomao Ding

Journal of Media, Journalism & Communication Studies, 2025, vol. 1, issue 1, 36-41

Abstract: This article focuses on the core issue of enhancing user engagement and explores the quantitative impact of optimizing content design on it. Based on a detailed analysis of user behavior information and in-depth exploration of content strategies, this article explains the role of emotional design, diversified media applications, and personalized content distribution in promoting user engagement. By comparing the changes in user activity before and after content optimization, the effectiveness of design improvements was quantified and practical operational methods were summarized, aiming to provide feasible strategies for improving user activity. Empirical studies have shown that optimizing content layout is an effective way to stimulate long-term user engagement, significantly enhancing user experience and platform attractiveness.

Keywords: user engagement; content design; optimization; quantitative analysis; practical path (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:dba:jmjcsa:v:1:y:2025:i:1:p:36-41

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