A study on the factors influencing sustainable social media consumption among Generation Z through sustainability, ease of use, trust, social influence, and subscription convenience concerning YouTube Streaming

Rashmi Mishra, Deepika Varshney and Fredrick Kayusi

Salud, Ciencia y Tecnologia - Serie de Conferencias, 2024, vol. 3, .1395

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:confer:v:3:y:2024:i::p:.1395:id:.1395

DOI: 10.56294/sctconf2024.1395

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