Diginomics

2022 - 2025

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2025, volume 4

The Double Edge of Absolute Trust: The Ethical Paradox of Blockchain pp. 150

José Martin Leonardo Marquez Vaamonde

Organic electronic word-of-mouth perception and the purchasing decision of Hacienda Vimalu customers pp. 155

Jorge Augusto Meléndez Alvarado, Katty Alamo Larrañaga Katty Alamo Larrañaga and Rony Flores Ramírez

The role of MERCOSUR in regional economic integration and its impact on international negotiations pp. 159

Paulina López Salinas and Guillermo Alejandro Zaragoza Alvarado

Impact of Multilateral Organizations on Mexico's Economic Integration and International Negotiations pp. 168

Paulina López Salinas, Guillermo Alejandro Zaragoza Alvarado, Gilberto Nieto López and Víctor Manuel Romo Pérez

The inffuence of multilateral organizations and global integration on Mexico's international treaties pp. 177

Gilberto Nieto López and Guillermo Alejandro Zaragoza Alvarado

Leveraging Machine Learning for Advanced Cybersecurity in Next-Generation Networks pp. 181

Md Alimul Haque, Kushboo Mishra and B. K. Mishra

Influence of eWOM on purchasing decisions: an analysis with emphasis on the tourism sector pp. 184

Jorge Augusto Meléndez Alvarado, Katty Alamo Larrañaga and Rony Flores Ramírez

E-commerce as a driver of craftsmanship in native peruvian communities pp. 185

Cristian Brayan Ramírez-Fernández, Alberto Alva-Arévalo, José Seijas-Díaz and Karla Martell-Alfaro

Guidelines for the design of a digital marketing strategy of the Cuban Ministry of Tourism aimed at the Canadian market pp. 200

Daniela Gascón Ramírez and Nelson Varona Rodríguez

Integrated Customer Service System with Artificial Intelligence for Pharmacies pp. 202

Juan Ignacio Gutierrez

User-centred design of an e-commerce platform for the marketing of handicrafts from native communities in the Upper Amazon región pp. 203

Cristian Brayan Ramírez-Fernández, Alberto Alva-Arévalo, José Seijas-Díaz and Karla Martell-Alfaro

Transformation of administrative management through emerging technologies and digital innovation pp. 204

Miller Jadir Narvaez Barrera

The influence of CEO psychological traits on CSR disclosure patterns: a metadata perspective pp. 210

Samuel Ejiro Uwhejevwe-Togbolo, Augustine Akpojevwa Okwoma, Annmarie Nkemejina Okoli, Victoria Omenebele Kaizar, Ajueyitse Martins Otuedon and Festus Elugom Ubogu

Digital transformation of community pharmacies through AI and predictive analytics pp. 211

Juan Ignacio Gutierrez

How does the use of Big Data influence strategic decision-making in Colombian companies? pp. 218

Karen Eliana Barrera Ortiz, Oscar Buitrago Sanchez and Sidney Johanna Villanueva Pineda

Intangible Assets and Their Impact on Competitive Advantage: A Systematic Literature Review pp. 226

Alegna Cruz Ruiz, María de Lourdes Marrero Santos and Damian Valdés Santiago

Teleworking and post-pandemic digital transformation pp. 230

Dora Gisela Castañeda Hernández, Bibiana Alexandra Parra Gonzalez, Lina Tatiana Diaz Caicedo, Leydy Johana Palma Lozano and Katherin Fernanda Bojacá Acero

Virtual platform for the commercial coordination of agricultural producers' markets in the San Martín región pp. 240

José Wong-Villacorta, Jesús Rodríguez-Sánchez and Ángel Cárdenas-García

Accounting realism in the metaverse: a socio-psychological lens on CSR integration and ethical decision-making pp. 251

Samuel Ejiro Uwhejevwe-Togbolo, Annmarie Nkemejina Okoli, Ajueyitse Martins Otuedon and Victoria Omenebele Kaizar

Digitization and agricultural markets: a proposal for the San Martín region pp. 257

José Wong-Villacorta, Jesús Rodríguez-Sánchez and Ángel Cárdenas-García

Challenges and Opportunities in the Panamanian Digital Economy: A Systematic Review of the Future pp. 285

Antonio Sucre, Delia Consuegra and María Mitre

Brainketing. The Future of Marketing: Integrating Neuroscience and Consumer Strategies pp. 300

Duber Reinaldo Sánchez Carrera

2024, volume 3

Impact of Digital Marketing on the Consumer's Purchase Decision pp. 103

Daisy Lilith Saldaña Ríos Daisy Lilith Saldaña Ríos and Ángel Cárdenas García

“The journey towards omnichannel retailing”: Lozada Travel pp. 104

Matias Chiavelli

Application and impact of artificial intelligence in external auditing processes pp. 106

Ivanna Victoria Contreras and Ignacio Ruiz

Open innovation as a strategic driver in Santex's digital transformation pp. 108

Leandro Andrés Culetto and Emmanuel Peña Álvarez

Millennials and their behavior when buying clothing online pp. 116

Yamil Ali Abdelnabe Vidal and Javier Romero

E-commerce and its relationship with customer satisfaction among Mishky Cacao association customers pp. 117

Josué Rios del Aguila, Alberto Alva-Arévalo and Ángel Cárdenas-García

Artificial Intelligence as a Strategic Ally in the Financial Sphere pp. 118

Ivanna Victoria Contreras and Ignacio Ruiz

Impact of E-Commerce on Business Competitiveness and Customer Satisfaction pp. 134

Josué Rios Del Aguila, Alberto Alva-Arévalo and Ángel Cárdenas-García

Millennials: between hyperconnectivity and e-commerce pp. 141

Yamil Ali Abdelnabe Vidal and Javier Romero

Open innovation to accelerate the adoption of artificial intelligence in the financial services industry pp. 149

Leandro Andrés Culetto and Emmanuel Peña Álvarez

2023, volume 2

Digital marketing and the purchase decision process in customers of the company Mi dulce Grazia pp. 51

Daisy Lilith Saldaña Ríos and Ángel Cárdenas García

Innovation and Strategic Planning for Digital Investment Projects pp. 54

Yorlis Josefina Mora de Montero and Luis Alfredo Figuera Lara

Instagram influencers and their contribution to consumer purchasing motivations in Latin America pp. 57

Juan Cruz Arocena and Javier Romero

Omnichannel retailing as a strategic necessity pp. 61

Matias Chiavelli

Digital strategies and their impact on consumer behavior in Tarapoto pp. 63

Daisy Lilith Saldaña Ríos and Ángel Cárdenas García

Digital business strategy for the formulation and evaluation of an investment project pp. 69

Yorlis Josefina Mora de Montero and Luis Alfredo Figuera Lara

Email marketing as a strategic tool in digital competitiveness pp. 78

Marcos Pedrol and Javier Romero

2022, volume 1

Digital strategy for the growth of micro and small enterprises: the case of Gusto Amazónico in Tarapoto pp. 22

Franko Raúl Salazar-Novoa, Marco Armando Gálvez-Díaz and Ángel Cárdenas-García

Influence of social media on digital marketing pp. 36

Juan Cruz Arocena and Javier Romero

Influence of the marketplace on the commercial performance of the company Gusto Amazónico in the district of Tarapoto pp. 37

Franko Raúl Salazar-Novoa, Marco Armando Gálvez-Díaz and Ángel Cárdenas-García

Impact of email marketing as a communication and online sales tool pp. 43

Marcos Pedrol and Javier Romero