“The journey towards omnichannel retailing”: Lozada Travel

Matias Chiavelli

Diginomics, 2024, vol. 3, 104

Abstract: In this work, the undersigned, will present the necessary guidelines to reposition the company Lozada Viajes, in the On Line channel, through omnichannel. Lozada Viajes managed a multi-channel offline business model, which allowed the company to achieve success in said channel. At present, this model has become completely obsolete. Starting from a deep internal and external analysis, a plan is proposed to reposition the company, through the perception, remembrance and association of the brand that allows it to obtain a better perception of it. All this, accompanied by the re-linking with certain key attributes, which currently have a significant value given the growing online trend in the sector. For this reason, a unification of the Off and On Line channels is proposed to achieve the expected results and thus achieve omnichannel, which is detailed in the final conclusions.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:digino:v:3:y:2024:i::p:104:id:1056294digi2024104

DOI: 10.56294/digi2024104

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