 Virtual platform for the commercial coordination of agricultural producers' markets in the San Martín regiónJosé Wong-Villacorta, Jesús Rodríguez-Sánchez and Ángel Cárdenas-García Diginomics, 2025, vol. 4, 240 Abstract: The research aimed to design a prototype virtual platform with functionalities that contribute to direct commercial coordination between small agricultural producers and buyers in San Martín. This study was applied, descriptive in scope, quantitative in approach, and with a propositional, non-experimental cross-sectional design. The sample consisted of 30 key stakeholders, including 10 producers, 10 suppliers, and 10 customers. A survey and questionnaire were used. The results show that agricultural producers in San Martín have limited socioeconomic conditions, low associativity, and a strong dependence on intermediaries; buyers, in turn, have limited direct access to producers, although they express a willingness to use digital platforms; suppliers operate in a poorly digitalized environment, with limited connections with producers; and commercial coordination is generally low, with a predominance of informal relationships. In this context, it was concluded that the "AgroConecta San Martín" platform is emerging as a comprehensive solution to energize and formalize the regional agricultural market, strengthening ties between key players through digitalization, geolocation, training, and commercial formalization. Date: 2025 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:dbk:digino:v:4:y:2025:i::p:240:id:1056294digi2025240 DOI: 10.56294/digi2025240 Access Statistics for this article More articles in Diginomics from AG Editor |
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