Consulting and advising business startups

Urbina Molina Piero Jesús, Ana Julia Guillén, Mercedes B. Blanco and Estela Hernández-Runque

Management (Montevideo), 2024, vol. 2, 141

Abstract: Startups are recently established companies, which are mainly based on selling products and/or services through information and communication technologies. They are companies that differ from others in that they have fairly small costs compared to their profits and that also tend to develop significantly. The objective of this investigation was to study the organizations that provide startup consulting and advice to Venezuelan entrepreneurial companies. A qualitative, case study-type investigation was carried out with the support of documentary research, for which 17 experts who work in three organizations that advise startup companies were interviewed. It was determined that the organizations studied converge in that all the experts are specialists in technology, financial, legal aspects, marketing, business models, likewise, the organizations studied specify mission and reasons for undertaking. It was concluded that each institution advises these ventures from its experience and the dynamics of the market that is present, therefore it is recommended to propose lines of action or guidelines, such as financing, technology, marketing, values, among others.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dbk:manage:v:2:y:2024:i::p:141:id:1062486agma2024141

DOI: 10.62486/agma2024141

Access Statistics for this article

More articles in Management (Montevideo) from AG Editor
Bibliographic data for series maintained by Javier Gonzalez-Argote ().