Analysis of the strategic plan for the Acuña Ventures SAS company in Yopal city, Colombia

Girlian Aylin Mendoza Ramirez, Magda Yuriza Riscanevo Murillo, Paula Juliana Chaparro Valderrama, Marly Liceth Patiño and Yesica Jazmín Rodríguez Mora

Management (Montevideo), 2024, vol. 2, 29

Abstract: Nowadays, companies develop strategic plans for making the right decisions, focused on organizational goals and continuous improvement. The present work was carried out in order to analyze the strategic plan for the company Acuña Ventures SAS in the city of Yopal through the positivist methodology, quantitative approach, descriptive design from the application of a Likert-type survey to 5 workers in the administrative area of the company under study, this information allowed consolidating the development of matrices such as DIAMANTE DE PORTER, MEFE, MEFI, IE, DOFA, PEYEA, MICMAC, then the management tool Balanced Scorecard was implemented. In the analysis of the matrices, strategies for internal development, market development and market penetration are identified, focused on the improvement of internal processes, growth and expansion of the company Acuña Ventures SAS

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:manage:v:2:y:2024:i::p:29:id:1062486agma202429

DOI: 10.62486/agma202429

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