Impact of meta ai on accounting firm performance: implications for the hospitality business in Nigeria

Martins Ajueyitse Otuedon, Gloria Ekemena Okonkwo, Samuel Ejiro Uwhejevwe-Togbolo, Austin Onome Amughoro, Festus Elugom Ubogu, Prince Efanimjor, Elizabeth Noyenim Atube and Tedlyn Akpevwe Etu

Management (Montevideo), 2025, vol. 3, 138

Abstract: Meta AI created by Meta Platforms Inc. has been a major force in improving accounting firms' performance. The Meta AI, is used in numerous industries, including accounting professionals, the Mata AI has the potential to revolutionize business operations and service delivery. Thus, Meta AI has the potential to streamline repetitive procedures in accounting, strengthen data analytic skills, and facilitate better decision-making. The study acknowledged that accounting firms can leverage Meta AI for a variety of purposes. Firms that use Meta AI technologies from the outset of their business cycle stand to benefit from a competitive advantage. Thus, the association of the Meta AI in the hospitality business will create enhanced efficiency in the way the hospitality business is engaged and will improve their decision making in terms of forecasting their future cost and customer loyalty to a reasonable extent. The study concluded that the incorporation of Meta AI into accounting procedures is a revolutionary development that improves corporate performance by lowering costs, increasing efficiency, enhancing data analytic skills, and providing better client service. These developments particularly benefit the hospitality sector by streamlining operations, improving decision-making, increasing compliance assurance, and fortifying bonds with financial partners.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:manage:v:3:y:2025:i::p:138:id:1062486agma2025138

DOI: 10.62486/agma2025138

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