Quality of service and customer satisfaction in the beauty industry in the district of Los Olivos, 2023

Bryan Luis Alonzo Hinojosa and Ofelia Almendra Velasquez Mendoza

SCT Proceedings in Interdisciplinary Insights and Innovations, 2023, vol. 1, 10.56294/piii2023130

Abstract: The purpose of this present study is to find the degree of association between service quality and customer satisfaction in the Los Olivos district, 2023, the methodology used was basic, the approach used was quantitative since we want to measure and collect data, the design is non-experimental since we will start from observation, the scope is correlational and the questionnaire was used as an instrument and 92 clients of the beauty salon were surveyed, which produced Sperman's Rho coefficient of 0,711 as results, this means to say that the relationship is considerable positive, thus indicating that quality has an impact on the perception and opinion of users as well as this results in users becoming more loyal to the beauty salon. Concluding that a relationship is found between the two variables because if the quality of the service increases, customer satisfaction also increases since, if the customer is provided with better service, he is a customer who is satisfied with the service. provided by the staff and so you can return repeatedly to continue providing better care.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:dbk:procee:v:1:y:2023:i::p:1056294piii2023130:id:1056294piii2023130

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