Identity, image and corporate reputation

Vadim Dumitrascu () and Roxana Arabela Dumitrascu ()
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Vadim Dumitrascu: Dimitrie Cantemir Christian University, Faculty of International Economic Relations, Bucharest, Romania
Roxana Arabela Dumitrascu: Dimitrie Cantemir Christian University, Faculty of International Economic Relations, Bucharest, Romania

The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, 2010, vol. 2, issue 1, 113-118

Abstract: Corporative identity, image and reputation represent intangible assets which have greater and greater importance for the competitive character of the organizations as the modern economies advance to tertiarisation. The corporative identity is directly associated with the personality and self-perception of the organization. The corporative image is the result of the public representations and impressions about the organization. The corporative reputation may be seen as a product of comparisons which the public makes between the organizational image and the ideal type of organization. The coherent administration of these factors gets a more and more obvious strategic character.

Keywords: identity, image, reputation, communication, coherence, organizational culture (search for similar items in EconPapers)
JEL-codes: M14 M37 (search for similar items in EconPapers)
Date: 2010
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