Implementation of Marketing in Rural Tourism

Ciprian Pavel ()
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Ciprian Pavel: "Dimitrie Cantemir" Christian University, Faculty of Management in Tourism and Commerce, Timisoara, Romania

Quaestus Multidisciplinary Research Journal, 2013, vol. 1, issue 2, 36-42

Abstract: Because estimates of growth in the choice of Romanian and foreign tourists to rural pensions can be observed the growing need to ensure higher efficiency of marketing activities. And given the growing importance of actions to protect the product quality and the environment is observed the need for marketing of rural tourism that respects the perspectives of conservation of natural, cultural and human, necessary for responsible and ethical tourism. As competition and demand conditions change over time, the strategic marketing programs must be adapted appropriately to the corrections in the marketing plan for the results of marketing to lead to sustainable tourism.

Keywords: Rural tourism; eco and agro-tourism; marketing; strategic marketing program (search for similar items in EconPapers)
Date: 2013
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