Considerations on the Study of Consumption and Consumers' Behaviour

Ecaterina Putz
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Ecaterina Putz: University of the West, Tmisoara

Quaestus Multidisciplinary Research Journal, 2013, vol. 1, issue 2, 56-62

Abstract: This paper presents some considerations for identifying and quantifying the factors that trigger consumer behaviour for goods and services (according to motivational research, along with needs, there is a number of other internal variables that influence the manifestation of a certain type of consumer behaviour). Based on these main objectives, the study highlights the appropriate application forms and research methods.

Keywords: Need; request; consumption; consumer behaviour; motivational research (search for similar items in EconPapers)
Date: 2013
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