Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

Adrian Micu (), Angela-Eliza Micu (), Nicoleta Cristache () and Sofia Totolici ()
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Sofia Totolici: "Dunarea de Jos" University of Galati, Romania

Economics and Applied Informatics, 2009, issue 2, 347-354

Abstract: Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.

Keywords: marketing; integration; strategic planning (search for similar items in EconPapers)
Date: 2009
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