The analysis of the customers’ perception on CSR – tridimensional approach – cultural, economical and social

Nicoleta Cristache (), Adrian Micu (), Angela-Eliza Micu () and Irina Susanu

Economics and Applied Informatics, 2010, issue 1, 311-316

Abstract: There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social responsibility programs. The state is added to these two elements, which can act as a catalyst in making every one responsible. A major potential can be identified at the consumer’s level in what concerns his availability towards the company and its products.

Keywords: customers’ perception; corporate social responsibility; cultural; economical; social (search for similar items in EconPapers)
JEL-codes: E44 E63 F21 G15 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.ann.ugal.ro/eco/Doc2010/Cristache_Micu_Micu_Susanu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2010:i:1:p:311-316

Access Statistics for this article

More articles in Economics and Applied Informatics from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().