The Traceability and Safety of Fishery Products

Gheorghe Adrian Zugravu () and Ionica Soare ()
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Gheorghe Adrian Zugravu: Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania
Ionica Soare: Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2012, issue 3, 79-84

Abstract: The paper follows two main objectives:to understand consumers’ perception of safety trasability and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presentation – fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers’ perception toward fishery products. The empirical study with brands indicated that consumers are different awareness to domestic and foreign safety fish products. National fishery products got more attention from the consumers.

Keywords: Fishery products; Safety traceability; Image of fish products quality (search for similar items in EconPapers)
JEL-codes: Q18 Q22 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2012:i:3:p:79-84

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