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Demand of Nutritional Supplements for Increasing Immunity in Children, a Reality of the Pharmaceutical Market in Romania

Doina Margaritti and Sirma Tomos
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Doina Margaritti: Ovidius University of Constanta, Romania
Sirma Tomos: Ovidius University of Constanta, Romania

Economics and Applied Informatics, 2017, issue 3, 191-194

Abstract: The food supplements market occupies an important share in the value chain created by the pharmaceutical market in Romania. Despite all the legislative problems related to the harmonization with the regulations between the EU Member States on the use of certain ingredients and the maximum level of nutrients in supplements, the national market has been offered products that target especially children. In order to stimulate immunity in children, doctors recommend the administration of pharmaceuticals containing vitamins and minerals obtained both through synthesis and on the basis of natural active substances. This is why pharmaceutical companies provide storage and promotion of these products in the quantity and quality required by patients.

Keywords: Nutritional supplements; Pharmaceutical companies' sales; Legislative measures supplements prices; Financial performance; EU directives; Immunity in children (search for similar items in EconPapers)
Date: 2017
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