Entrepreneurship Communication and Its Role in Business Management

Silvia Elena Iacob and Diana Andreia Hristache
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Silvia Elena Iacob: Bucharest University of Economic Studies, Romania
Diana Andreia Hristache: Bucharest University of Economic Studies, Romania

Economics and Applied Informatics, 2017, issue 3, 226-229

Abstract: Creating and developing a successful business is a complex process. The latter involves the activation of a set of ideas and principles oriented towards decision-making and action, whose purpose will later influence the prospects of present and future business development. Besides other aspects, the success of a business is, in our opinion, closely related to the way the communication component is activated. Our research aims to challenge the approach of communication from a managerial perspective, where the focus is on how entrepreneurial communication influences organizational behavior.

Keywords: Communication; Organizational behavior; Management; Entrepreneurship (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2017:i:3:p:226-229

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