An Exploratory Approach of the Current Public Relations Framework in the Romanian University Environment

Nicoleta Cristache, Tiberius Iustinian Stanciu, Silviu Salpacan and Corina Candea
Additional contact information
Nicoleta Cristache: Dunarea de Jos Univrersity of Galati, Romania
Tiberius Iustinian Stanciu: Ovidius University of Constanta, Romania
Silviu Salpacan: Valahia University of Targoviste, Romania
Corina Candea: Valahia University of Targoviste, Romania

Economics and Applied Informatics, 2018, issue 1, 39-45

Abstract: The opportunity to study such a subject is granted by the need identified in Romanian universities to align to the standards of the international academic environment. As far as the Romanian university environment is concerned, public relations can be a valid strategic option since the communication resource exploitation processes are supported by university management by means of initiating and carrying out actions in which the interests of the institution and the principles of university ethics are harmoniously combined. The causal configurations presented in the results of the present study may represent a decision-making support for the public relations/communication managers who have the chance to understand how they can exploit the social media interactions in their strategies regarding university reputation development

Keywords: Public relations; University environment; Qualitative research (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.eia.feaa.ugal.ro/images/eia/2018_1/Cris ... _Salpacan_Candea.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2018:i:1:p:39-45

Access Statistics for this article

More articles in Economics and Applied Informatics from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().