The Impact of Communication Campaigns on the Organizational Identity

Adelina Pricope, Nicolae Viorel Trif, Mihaela Neculita and Irina Susanu
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Adelina Pricope: Dunarea de Jos University of Galati, Romania
Nicolae Viorel Trif: Dunarea de Jos University of Galati, Romania
Mihaela Neculita: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2019, issue 1, 162-168

Abstract: Organizational identity is a key element in a continuous exploration and definition, where the need to be defined as well as possible is continuous. This paper sets forth the factors of impact on the organizational identity from the communication campaigns viewpoint. The manner in which a brand tries to "communicate" with the target audience, and to convince of its qualities, is a present-day subject, with many resources to exploit. It is precisely for this reason that the need for this article has appeared, trying to bring new methods of identity strengthening, in addition to those already known.

Keywords: Identity; Communication; Campaigns; Promotional policy (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2019:i:1:p:162-168

DOI: 10.35219/eai1584040919

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