Applications of Artificial Intelligence in Marketing

Vinchhi Devang, Shroff Chintan, Tanna Gunjan and Rai Krupa
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Vinchhi Devang: K.J. Somaiya Institute of Management Studies & Research,India
Shroff Chintan: K.J. Somaiya Institute of Management Studies & Research,India
Tanna Gunjan: K.J. Somaiya Institute of Management Studies & Research,India
Rai Krupa: K.J. Somaiya Institute of Management Studies & Research,India

Economics and Applied Informatics, 2019, issue 1, 28-36

Abstract: Artificial intelligence is the simulation of human intelligence processes by machines, which covers a huge range of capabilities such as voice/image recognition, decision making, machine learning techniques and semantic search. Through secondary research, this paper aims at educating marketers on the present and future potential of artificial intelligence by providing some real-world examples of few early-adopting firms and connecting them with AI powered technologies that can improve marketing performance and transform their businesses. Through primary research, this paper aims at studying the impact of artificial intelligence on the overall marketing landscape. In the end the paper makes a modest attempt to identify those sectors which have shown good acceptability for AI in marketing and the ones which will benefit the most

Keywords: Adoption of AI by organizations; AI applications in marketing; Artificial intelligence; Use of AI applications (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2019:i:1:p:28-36

DOI: 10.35219/eai158404094

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