Promotion of Banking Products and Services

Costinela Fortea and Viorica Ioan
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Costinela Fortea: Dunarea de Jos University of Galati, Romania
Viorica Ioan: Dunarea de Jos University of Galati, Romania

Economics and Applied Informatics, 2019, issue 2, 107-111

Abstract: Banking marketing represents all the shares held by the bank in terms of investigating and market research, adjust products and services to market requirements owned or intends to enter, development, promotion and launch of new products in order to meet immediate objectives or the bank's perspective. Marketing of banking services also aims at increasing the knowledge of banking staff on some marketing concepts.

Keywords: Banking products and services; Promotion; banking marketing (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fseeai:y:2019:i:2:p:107-111

DOI: 10.35219/eai1584040939

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